Social Media Marketing | Furlough

In this newsletter, we cover the email marketing strategy for 2021 on what to actually do as an email marketer when it comes to the iOS15 update.

Instagram always rolls out new features and updates, but missing out on them would be a bad call for your business. Here’s a list of the new Instagram updates and the reason you shouldn’t miss them.

Good UI is critical for a good experience as a consumer. If you website isn’t easily navigated, your customers will become frustrated. Here are the essential UI principles you need, as told by our ultra creative community member and UX/UI designer, Darius.

Link spam is the underhand tactic of posting promotional links that are out of context and detrimental to user experience. Luckily Google’s Link Spam update aims to combat this issue. Read on to learn about ways to get out of link spam struggles once and for all.

The amazing thing about social media is you don’t even need a budget to get exposure. The great thing about that is if you do have a budget, you can use it in a different and smarter way than you would a traditional advertising budget. Watch this video to learn how Gary Vee thinks about social media spending and what he values analytically vs traditional advertising.

TikTok has definitely claimed its spot as a prodigy amongst social media platform giants. But should you implement TikTok ads into your social media marketing strategy? Should your client be on TikTok? Do you have the budget for those types of ads?
Read on to find out the answer to these questions.

Internal linking strategies are a must if you want to capitalize on traffic. These strategies will push your content further up in search engines and keep customers on your site longer.

Using Urchin Tracking Module (otherwise known as UTM) is a great way to track the effectiveness of online campaigns across traffic sources. UTM works by tagging your URLs which allows you to understand how visitors interact with your website. Read on to learn how to use UTM Parameters effectively.

Want to grow your e-commerce sales using Facebook Ads? These are the strategies that you need to try…

When it comes down to social media most people gravitate to the popular platforms but does that mean that most popular platform is the best option for your business or brand?

Twitter has huge potential to drive brand engagement. Here’s how you should increase your brand’s Twitter engagement with this 5 strategies.

Google may be the king of search engines. However, as a small business owner, you should diversify your campaign by adding Bing ads. Here’s 6 reason why you should pay more attention to Bing.

Creating high performing LinkedIn posts consistently is not as easy as it sounds. With attention span continuously decreasing, crafting an engaging LinkedIn post is slowly becoming a challenge today, but it doesn’t have to be.

Stick with me and by the end of the article you will eliminate the guess work and start creating high-performing LinkedIn posts by using this bulletproof guide.

Increasing your brand organically on social media is a real pain in 2021. However, LinkedIn is a relatively untapped platform(only 2% of the users actually create content consistently) and there’s simply no reason why you shouldn’t leverage it. Whether you want to grow your personal brand or find new opportunities for your Career, this article will reveal the top 5 benefits of becoming a LinkedIn content creator.

Choosing the right social media for your brand and business goals can be a pitfall many business owners and marketers fall into. Here’s why you should be using LinkedIn, especially if you are in the B2B space.

Wondering how to rand videos in YouTube and Google? In this newsletter we show you step-by-step how to execute a YouTube SEO Plan.

Learn the steps you need to undertake to plan an effective newsletter strategy. Find out the top tips on building your email marketing campaigns.

You don’t need to be an expert in copywriting to write a great Facebook ad copy. You just need to know the 3 mistakes brands make and how to avoid them. Read on to learn more.

This article is about when I realized that modeling was not predominantly based on one’s experience or even one’s look, it was based on how much they were paying for followers!

Influencer marketing is quite a new concept in real estate, but this doesn’t mean you should ignore it. In fact, it provides a more effective way of reaching a broader audience beyond your usual target, and paves way for establishing your online presence as a brand at a larger scale. This can not only give your business a boost, but also set you apart as the go-to real estate authority in your space.

Hotels using influencer marketing as part of their digital marketing strategy is the latest trend for top brands. The hotels have taken advantage of the social, tech-savvy and somewhat star-struck generation of travelers to come up with truly effective influencer marketing campaigns. Below you will find the top 3 hotel brands using influencer marketing to effectively leverage their brands.

Travel influencers are making an incredible mark on hospitality and travel industries. From Hong Kong to Paris, travel social media influencers from all over the world are publishing incredible content, and are building a large following along the way. And as the value of influencers continue to grow and evolve, so are the ways in which travel brands can partner with influencers to plug their products and services. 

Social media is taking the world by storm, and most people are trying to be influencers. Well, the benefits of being one are attractive since it is an opportunity to get away from the daily jobs that people have always had to do. All the lavish trips, free products and public exposure are things that many would die for but being one is not that easy. People are watching what you wear, and your sense of fashion should be appealing to many. It is easy to look at an influencer’s Instagram profile and imagine that they are living the perfect life, but there is a lot of work that is done behind the scenes for you to get this impression.

 

Who should we trust online nowadays when we have all of these so-called “gurus” talking about these get-rich-quick methods and supposedly guaranteeing that if you aren’t satisfied you will get your money back?

There are many people out there assuming someone has to be a professional athlete to be a sports influencer on social media – wrong! While starting out with a big name can help, just like in sports broadcasting some athletes thrive online and in the social media world and others, well, even their fans don’t care much to follow them. 

Influencer marketing has now become more than just a buzzword. Today, marketers are increasingly developing their strategies around influencers and spending thousands of dollars on them. Why? Well, trust in business among consumers is declining. Nowadays, people don’t trust what the company tells them; they’d rather have someone they trust recommend products and services.

The best way to market your product or service is to pay for a celebrity endorsement. Right? Wrong! The truth is that while that was the case in the past, today things are done more differently with a new breed of celebrity emerging known as a social media influencer. It has led to the emergence of a new concept referred to as influencer marketing.