💸  ECOMMERCE

How To Make The Most Of Your Ecom Store This Holiday Season

The time is here!

The public are in shopping mode. More than 50% of shoppers start their holiday shopping before Thanksgiving. Here’s the thing, even though retailers are expecting a jump in sales they are also facing major issues brought on by the pandemic. Inventory shortages and shipping delays can negatively affect your business so it’s important to make the most out of the things you can control to achieve the best results.

Here’s what your ecom store should have in place for the holiday season:

A plan for out-of-stock products

• Notify customers when items are back in stock
• Enable pre-orders so you can gauge interest in new releases beforehand.

Create an FAQ page

More customers on your site means, more questions and more work for customer service. Answering all of the most common questions will not only put your customers at ease but will take some stress off of your customer service team,

Here’s what you can address in the FAQs:

• Shipping and return policies
• Product how-tos/details
• Phone orders
• Order statuses
• Personal information use

Optimise your site loading speed 

Page speed not only affects the customer experience but also impacts your rank on Google.

The longer your site takes to load, the more customers will bounce from your site:

Pages that take 2 seconds to load have a bounce rate of 9%. You will see this figure skyrocket to 38% if the page takes 5 seconds to load. As you can imagine, this has a big impact on sales.

Here’s are some ways to optimise site loading speed:

1. Minimise HTTP requests
2. Reduce server response time
3. Choose the right hosting option for your needs
4. Enable browser caching

If you found this information useful, you will love this post.

Here’s a sneak peak:

🔎 PPC

Best Practices For Your Holiday PPC Campaigns

Oh man, It’s that time of the year again. Eh?😎

While everyone is excited to raise their wallet and buy anything that caught their eye during the holiday, here you are, sitting here with your marketing team or alone 😭 figuring things out.

Today, you’ll soon discover the best practical way to execute your upcoming holiday PPC campaigns.

🌊Get ready to dive in.🌊

Firstly, you’ll want to look back and analyze your last year’s results.📅

It’s best to look at which channels, campaigns, audiences, creative ads, promotion types worked well that you should revisit for your retargeting campaign.📊

But, if you’re just getting started and don’t have anything to look at.

It’s not going to be the end of the world.🌍💥

You can always start gathering intel on how competitors are performing now for present and future purposes.😁

On the other hand, every year, digital marketing grows and evolves very quickly.🌱

It’s best practice to allocate some small percentage of your budget (say 5-10%) on testing new platforms, channels, strategies, tools, or tactics.

Once you have found out your best channel, get creative with your ads. This could drive thousands of hurry customers through your door.🚪

Now It’s time to think about how you can connect the dots.🔗

Choose your campaign objectives at each stage of your sale funnel to drive the highest ROI possible.

Afterward, you wanted to start building out your audience segmentation of who may have:

• Visitors that viewed a wishlist 📃
• Visitors that viewed a gift guide🎁
• Those that engaged with content on social media📱
• Repeat purchasers.💳
• etc…

Have you enjoyed it as far?

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