I think you’ll agree with me when I say:

It’s really hard to grow your personal brand organically through social media today.

While it’s not as easy as it used to be a few years ago, you can still leverage social media in order to expand your personal brand and your network.

In this article, we’ll take a look at how creating content on LinkedIn can unlock new doors for your personal brand.

Here are the top 5 benefits of creating content on LinkedIn in 2021:

1.  Build your personal brand 

Everyone who has an online presence has a personal brand. Case closed!

Reaping the benefits of your personal brand on LinkedIn comes in many shapes & sizes:

• New job opportunities.
• Mentorship opportunities.
• Expanding your network.
• Discover learning resources.

Those who succeed at leveraging their LinkedIn personal brand do so by creating content that educates, engages & inspires their community; content that others can relate to & find value in.

Pro tip: Staying consistent with your output, engagement and voice will increase your brand’s awareness.

2. Expand your network

This one’s a no-brainer.

From executives to HR managers.

From hiring managers to assistants.

From employees to freelancers.

From locals to globetrotters.

Everyone’s on LinkedIn.

And now that #remoteculture is booming, social networking is becoming an increasingly important skill to master.

But remember this:

A high-quality network doesn’t always mean a large network, but a network that you can relate to and one that can lead to opportunities.

Pro tip: Personalise your connection request. Make it authentic by telling them why would you like to have them as a part of your network. Trust me, this goes a long way.

3. Upskill & Learn

Skills pay the bills.

And as it turns out, LinkedIn is a great place to learn new skills.

“But isn’t LinkedIn the place you go to showcase your skills & experience?”

You might be wondering.

While that’s true, LinkedIn represents much more today than it used to be in its young days.

Gone are the days when LinkedIn was considered to be just a resume dump and a job-searching tool.

Today, LinkedIn is a powerful platform that offers many benefits to its users including:

• networking,
• job opportunities,
• personal branding 
• and…learning new skills.

And here’s how you can turn LinkedIn into a learning resource:

Consume other people’s content.

Yes, it’s that simple.

Consuming content will allow you to expand your perspective, learn new content creation techniques & be exposed to a wide variety of skills.

Pro tip: Observe, engage, follow up:

1. Find content that’s inspiring and valuable to you.
2. Engage with the content by leaving a thoughtful comment.
3. Follow up by messaging the content creator & enquire about their style, techniques, tools and skills.

4. Find new opportunities

Whether it comes down to having your content noticed by a hiring manager, a client enquiring about your services or you reaching out in regards to a new job opportunity, LinkedIn takes the centre of the stage when it comes to finding new opportunities.

Here’s how you can make the most of it:

• Be proactive.
• Reach out.
• Ask questions.
• Focus on building relationships.

As you stay consistent(you heard me say this once or twice by now, didn’t you ?) in your efforts to build a solid personal brand, opportunities will start knocking at your door instead of you always having to be the one on the lookout.

Pro tip: Approaching opportunities with initiative and a can-do mindset will ultimately position you as an asset.

5. Build your authority

There are 2 main things that will lead to building your authority on LinkedIn:

1. Consistency
2. and patience.

And the good news is you control both.

Staying consistent and true to your niche & content pillars will help you position yourself as an authority figure within your field.

Let’s put it this way:

The content you create is your way of telling the platform what you want to be known for.

Staying consistent on our LinkedIn page led to over 80.000 total impressions on our posts, with single posts getting over 10k impressions.

We went from…

300-500 impressions and 3-4 comments

to

5000-15.000 impressions and 10-20 comments per post.

In 4 months.

Of posting daily.

Do we get posts that don’t perform as well? Of course.

Do we learn from the data and keep refining our output? You bet we do.

Pro tip: Stay intentional and consistent in creating content

about your field and passion. Review & analyse your content and never stop refining it.

Conclusion:

Building your personal brand, expanding your network, growing your skillset and exposing yourself to new opportunities are great benefits that can come as a result of creating content on LinkedIn in 2021 and beyond.

If you had any doubts about starting to build your online presence on LinkedIn, I hope that this article got you fired up to get started.

While at it, come over to our LinkedIn page, say hello and let’s get connected!