📅 Mar. 22nd

In today’s issue: Get your Twitter game on point, master blog writing, optimize your emails, and discover which keywords to pay for. Also, stop wasting time with this “universal truth.”

💎 Join Furlough on Discord 💎

 

📱 Social Media

PROVEN: The 5 Most Effective Ways to Increase Your Twitter Engagement

Your Twitter account could be so great, that people can’t help but engage with your content.

And with those extra interactions comes extra visitors. Meaning you have a higher chance of increasing revenue for your clients or business.

But is Twitter still relevant? 

There are 330 million monthly active users on Twitter.

That is a huge amount of traffic and a number of potential visitors for your page!

That’s not even mentioning the fact that there’s an estimated 1.6 billion unique visitors per month who view tweets from third party websites.

If you’re not taking advantage of that traffic, then you’re missing out on many possibilities for your business.

By reading this article by Sprout Social, you’ll learn how to increase your Twitter engagement.

 

🔎 SEO

Using These Blog Post Types Will Take Your Content to the Next Level

When it comes to creating content for your blog, there’s one dreaded condition you won’t manage to avoid.

Writer’s block.

We’ve all been there.

Writing and churning out content can be gruelling. And, sometimes you just plain don’t know what to write about.

Don’t fret. Carly Ries shows you how to mix up your content, with the added side effect of keeping your readers engaged!

Conquer your writer’s block by reading her article – 9 Different Blog Post Types and How to Use Them.

 

📈 Remarketing

Here’s Why Email Split Testing Is So Important for Your Campaigns

Do you ever get frustrated trying to figure out how you should format your emails?

It’s understandable because formatting emails are not easy to perfect for a specific group of subscribers.

But it’s very important if you want to retain your list.

Luckily there is a way to fix it! 😉

You’ll want to give split testing a shot!

Split testing helps a marketer determine what email format subscribers are seeking for. They determine the best format based on clicks and open rate.

Let’s take two email formats side by side. The first one has a headline, visuals, and body copy. Compare that to the second format where others have a video and body copy—headline or graphics?

The format that gets the most clicks and open rates is your answer!

The only reason you create emails is for subscribers to act—the only way for them to act is if your formatting is just right.

Want to learn how to start? By reading this article by Aweber, you’ll learn how to practice split testing with Email Marketing today!

 

💰 Paid Advertising

At Last… 7 Simple Tips to Make Your Paid Advertising Strategy Really Work!💰

Haven’t invested in paid advertising in 2021? If so, you’re missing out on potential profits!  🚧

On the other hand, if you are paying A LOT for ads that don’t convert ENOUGH, it’s probably time to look into your strategy.

Striking the perfect balance between costs and benefits is absolutely key! 🔑

This means that for a campaign to be effective you want to reach out to as many customers as possible but still stay within the budget you have.

And if you think that your budget may just be too little, think again: it’s all about implementing the right techniques!

But how do you do that?

Learn to implement these simple techniques and rethink your overall strategy!

For example, ever heard of keywords pitfall?

You may be using keyword research for your Google Ads campaign.

But Google Ads has its limitations. It focuses on more expensive “head” words with high traffic and ignores niche words.

Traffic is great but you need customers who are actually looking for those long tail keywords that match your offering!

And with the right tools you can do that!

By reading this article by TechWyse, you’ll be on your way to perfecting your ads.

 

📚 Book of the Month

If You’re Feeling Burnt Out and Exhausted From Work, Read This…

You’re hustling all day and making little money. The exciting work can become your worst nightmare.

The more burned out you feel, the more you’ll want to give up.

That’s why I’m here to introduce you to the 80/20 rule.

“The 80/20 rule states that for many outcomes, roughly 80% of effect come from 20% of the causes”

Imagine you have a streetwear eCommerce store selling about 1,000 different products converting into sales at a different rate. There will be a 20% winning product driving 80% of conversion.

Here’s a practical example of taking advantage of this rule in your daily life.

Suppose you surround yourself with 80% of people that push you down. They don’t believe in what you’re doing. Resulting in 20% of your tasks completed in a day.

You see the problem there?

People often focus on the wrong things to maximize their productivity. Instead, only spend 1% of your time surrounded by negative people to get 99% of your tasks completed in a day.

If you feel stuck in life from overworking and don’t have a lot of free time, get out of your comfort zone and focus on the right thing—growing your income more without wasting too much time.

Want more? Be sure to come back to this section next week, as we’ll reveal how to use a low information diet.

That’s where you focus only on the highest quality inputs—a simple lesson that can save you a bunch of time and level up your learning process.

Can’t wait till next week?

Grab a copy of The 4-hour Workweek today and skip to page 19 to find out early!