📅 Mar. 15th

 

In today’s issue: Creative pay-offs, leveraging “digital worker-bots”, cheating on Google, and taking your blog posts from “blah” to “BOOM.” Plus our newest Culture Enforcer!

💎 Join Furlough on Discord 💎

 

📱 Social Media

Here’s Why Creatives are the Most Important Part of Your Ad

Tell me if this sounds familiar.

You’ve launched your paid advertising campaign… And you are literally sitting in front of your computer aimlessly lost looking at data. 💻

But how do you know your ads are working? Could you be doing more? 🤔

This is where testing comes in.

But yes, we get it, testing different headlines or copies isn’t that much fun. And with so many little details to test, how do we know what’s the one element that makes a difference?

Creatives are becoming one of the most important elements of social media advertising. And you’ll want to know how to use them to get more customers!

Did you know for example that GIFs and videos get a better conversion rate compared to still images?

With this number in mind, it is critical that you know how to test your creatives on Facebook, Instagram, Pinterest and Snapchat.

You also want to make sure you are up to date with all the recent trends.

Interested? Check out this article on the 7 ad designs and ad testing best practice tips now. You’ll watch your sales grow in no time.

 

🔎 SEO

How To End a Blog Post Like a Pro

You’ve poured a ton of time and effort into writing your next blog post.

You’re nearly done, ready to hit publish…

But then it creeps into your mind:

DOUBT!

“Is the conclusion strong enough?”

Having a strong conclusion is key. It guides readers on what to do next.

Hubspot has some useful, easy to follow tips—here’s the 3 most important ones:

1. Write a summary
2. Inspire your audience
3. Direct your readers to do something

Depending on which tips you implement from Hubspot’s blog post, you can expect more brand engagement, social shares or leads.

You might even discover some benefits not listed here!

Take notes while you read this article so you can crush your next blog post conclusion and develop a loyal and engaged reader base.

 

🤩 Spotlight

Allisa Bondy

Allisa Bondy joined Furlough through Acadium in July 2020 and recently became the 6th Culture Enforcer!

She was born and raised in St. Paul, Minnesota (USA).

You may know her as the loving and uplifting person, who’s willing to help new members in the community start their journey.

When she started her digital marketing journey she had zero clue of what the digital marketing world was all about.

“I’ll be honest, I feel like I’m still new to digital marketing. Although I’m not at an “expert” level at any marketing tools, I use the community and the google search engine to learn new things and solve any problems that arise. Let’s just say I’m constantly learning new things lol.”

Over the past 8 months, she’s dedicated herself to the community doing a variety of tasks: improving the onboarding process, answering any questions members may have, and solving any problems that arise in Furlough…

And whenever you feel confused starting your digital marketing journey. Reach out to her on Discord; Allisa’s got your back 😀

Want to know more about Allisa?

Connect with her on LinkedIn

 

📈 Remarketing

This Special Technique Will Keep You Productive and Consistent in Your Email Marketing Campaigns

Hey!

I know it’s hard to maintain consistency when you’re dealing with Email-marketing. We’ve all been there at one point, especially if you have multiple clients to satisfy while being a one man army email marketer. It doesn’t matter if you’re working in a team or solo, email-marketing is tough.

The good news is that there is a method that can really help you stay much more consistent in your work. It’s like another pair of hands!

It’s called Email-marketing automation! If you haven’t heard of it before, now you have.

Email-marketing automation helps to make your life easier. Your emails will be automatically sent based on your subscribers actions—Plus reduce most of your workload.

The chances of having more important things to do is a dilemma, and not having enough time to finish it is always unmotivating. This stops all progress that could’ve been done already if you’ve had email automation in place the first time.

With Automation, you’ll be able to:

• Maximize productivity when you need it the most.
• Generate results for your marketing which can help grow your revenue rates.
• Focus on building your business NOT repetitive tasks that’ll burn you out.
• Keeps your emails organized and up to date when sending them out.

Focus on important objectives and allow automation to take care of your “busy work”. The only way to grab a subscribers attention is to be very consistent with emails that are relevant to your subscribers—email-marketing automation can definitely provide for you!

40% of companies report their email-marketing is not fully sourced—12% of these companies decide to hire staff to take care of emails specifically. 

Ready to automate those emails? By checking this article from Litmus, you’ll be able to take immediate action in automating those emails in no time!

 

💰 Paid Advertising

6 Reasons Why You Should Hook Up With Bing

In Paid Advertising, Bing is that weird brother that gets left out of the party. Google gets all the glamour and attention even though they’re similar.

You heard of Bing and how you can advertise on it… though how do you know if it’s worth it to run ads?

You heard from other people you may think that Bing Ads is not as good as Google Ads. 😓

You want to spend your hard-earned dollars on the best Ad platform. And you think Bing Ads won’t reach your customers.

And who cares if it may be even cheaper than Google Ads…

You may actually change your mind, once you knew that Bing isn’t actually that far off from Google. It owns 36% of the search market in the US and makes 3.5 billion searches per day!

And if you are outside the US?

Bing does better!

Since the introduction of Windows 10, you’ll be able to target customers in the UK, Canada, France, or Germany. 🚀

And unlike Google Ads… You can actually assign different time zones to your ads. They show up when your customer is at the computer. Not when they are asleep!

Go welcome Bing in the party!

By reading this article by Socialbarrel, you’ll learn more reasons to invest in your Bing Ads.