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The New Instagram Updates You Shouldn’t Miss | Furlough Weekly
eCommerce
- Oct 18, 2021
📅 [OCT 18, 2021]
Marketers and business owners:
Q4 becomes an increasingly competitive landscape for Ecommerce with Black Friday and the holiday season. As ads become more expensive, it’s important to develop and execute an omni-channel strategy so you can capture your customers attention and drive sales.
Your omni-channel strategy could include:
- SMS and email
- Loyalty programs
- Cross-channel visibility of inventory
So what are you doing to build out your omni-channel marketing strategy?
In this week’s issue:
- The New Instagram Updates You Can Jump On
- The Rise Of Social Ecommerce And Why It Matters
- An Opportunity You Won’t Want To Miss
- Digital Marketing Highlights You Should Know About
📱 SOCIAL MEDIA
The New Instagram Updates You Can Jump On
Let’s hop over to Adam Moseri’s world of Instagram to see the new updates on the platform and how you can take advantage of that to grow your brand or business.
Instagram over the last week had been on a spree of releasing new features on their platform. The biggest update of the bunch is that they would no longer be continuing with IGTV, let’s not pretend we didn’t know that was coming.
They have introduced a new video feature called Instagram videos which will be “IGTV and Feed videos into one video format.” These videos will be able to be as long as 60 minutes in length, but will still have a 60-sec preview on the actual feed.
Here is a summary of all the video features on IG:
1. Instagram Stories: For everyday videos that will last only 24 hours.
2. Instagram Reels: For Short-form video content up to 60 seconds in length.
3. Instagram Video: For longer-form video content up to 60 minutes in length.
4. Instagram Live: For real-time streams up to 4 hours in length.
They also added that they are introducing more “updates to make creating and discovering videos easier.”
Hopefully this time these updates really help with discovery.
How can this help your business?
There is still hope for discovery and growth on Instagram, Vol, one of the members of our community who specializes in growing Instagram pages has realised from his data that by posting only one type of content, you are likely to grow quicker, so it’s better to only focus on posting reels or to only focus on posting pictures instead of a hybrid.
In my opinion, it seems Instagram is morphing into a video-sharing platform with photography as the sidekick. Roslyn on the other end, predicts that Instagram will become a shopping platform eventually.
What do you think?
Head over to our community to share you thoughts and see a list of other features that are coming as well.
💡 Ecommerce
The Rise Of Social Ecommerce And Why It Matters
In recent years China’s social Ecommerce, selling goods online through social networks, has gained a lot of traction in Asia.
In fact, the popularity of social Ecommerce now accounts for more than 13% of all Ecommerce sales!
In the USA, It’s just 4.3%.
The success of social Ecommerce in China and other Asian Countries in Immense, and it’s only a matter of time until this trend penetrates the western markets.
But wait a minute…
Why should you even care about this? And how is this going to help my Ecommerce business?
Well, my friend, we have the answers for you.
As you may know:
According to Insider Intelligence, 35.9% of US internet users will make at least one social commerce purchase this year.
In addition, US social commerce sales will grow more than 35% to surpass $36 Billion in 2021!
Is this starting to make sense to you?
Social e-commerce mainly operates on two business models – Group buying and Live Ecommerce.
In short, social Ecommerce is one of the best ways that you can engage and build deeper trust and and loyalty with your audience. This can often enhance your customer experience and result in a frictionless checkout
If you’re interested in hearing more about social Ecommerce take a look at this thread.
💡 SPOTLIGHT
An Opportunity You Won’t Want To Miss
Building authority in your niche puts you in a position of abundance.
Authority and digital visibility exposes you to job opportunities and networking connections that can change your life. All it takes is a foot in the door to take your career to the next level.
At Furlough we are opening up a limited opportunity to support 10 people to build authority in your niche.
The Niches we will be supporting are as follows:
1. Ecommerce
2. Filled – Email Marketing – Roslyn
3. Branding
4. Social Media
5. Strategy
6. Filled – Paid Advertising – Miguel
7. UI / UX
8. CRO
9. Content Marketing
10. SEO / PR
This is a huge opportunity that you can tap into because those who are selected will become part of the core Furlough team.
How to qualify:
We are looking for those who are already competent in their chosen niche.
If you are still in the beginning stages of your career journey, don’t worry because there will be many more opportunities to come!
How to apply:
Drop Joe a message at CasanovaIQ#7777
First come first serve!
🤳 Round-Up
Get ready to experience this weeks best bits from our community:
BRANDING: Should I make a new store with a better name or just keep it how it is?
STRATEGY: Marketing Strategy one-page template.
ANALYTICS: Two great YouTube channels for learning Google Analytics and Google Tag Manager.
GROWTH HACKING: Tips on delivering great work.
Have a great week and remember to join us in our Mastermind today at 12PM EST!
