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Will SEO Be Obsolete in The Future? | Furlough Weekly
eCommerce
- Jul 12, 2021
📅 [July 12, 2021]
Welcome back to another issue of FurloughWeekly!
Here is a brain teaser to get your creative juices flowing this morning: A woman shoots her husband. Then she holds him underwater for over 5 minutes. Finally, she hangs him. But 5 minutes later they both go out together and enjoy a wonderful dinner together. How can this be?
In this weeks issue:
- The End of Instagram As We Know It
- Will SEO Be Obsolete in the Future
- Effectively Defend Your Brand Against E-Commerce Attacks
- This Tool Is One To Watch
- Elevate Your Networking with Andrew Lopez
📱 Social Media
The End Of Instagram As We Know It?
Breaking News – Instagram is no longer a photo sharing app.
According to the head of Instagram, Adam Mosseri the platform will be pivoting to focus on these 4 key areas:
- Creators
- Video
- Shopping
- Messaging
We all know what this means – As a marketer or brand, if you want to get an extra boost from the algorithm you should jump on any newly released features with urgency.
As to what these new features will be?
It’s unclear at this stage.
Mosseri has claimed that Instagram no longer wants to be thought of as the “square photo-sharing app.”
Furlough’s Take:
Personally, we believe that Instagram has felt the sting from more casual apps like TikTok, and have since decided to make moves on changing the platform. By focusing on creators, they will be encouraging more content to be generated and shared through the site, meaning more eyes and time spend on the platform by consumers.
Click for the details, straight from the head of Instagram himself!
🔎 SEO
Will SEO Be Obsolete in The Future? Here’s What John Muller Has to Say.
It is clear that AI has taken a major role in the framework of digital marketing.
There are tools to help marketers generate extensive sales copy with just a few keystrokes.
And, just a few weeks ago we even featured a tool in this newsletter that could help you come up with design palettes for brands, taking out the guessing work for business agency owners.
However, when it comes to SEO marketers wonder if Google’s Machine Learning will ever come to the point that it replaces SEO altogether?
Senior Webmaster Trends Analyst at Google, John Mueller, was asked this question in a recent hangout on Youtube.
His answer?
He doesn’t think that will happen anytime soon.
“And I think that evolution will continue and there will be more and more tools available and you’ll be able to do more and more things in a way that kind of works fairly well for search engines and it’s not that the SEO work will go away but rather it will evolve.”
Want to hear the full conversation? Watch Mueller’s interview on the Google Search Console Hangout Youtube Channel here.
📈 E-Commerce
Effectively Defend Your Brand Against E-Commerce Attacks
Online store vendors like you are under attack from competitors that want to see your e-commerce store go belly up.Negative reviews, hijacks, and other sabotage methods do not just hurt online sales. That is only the brink of the problem.
These nefarious acts can actually lead to platforms like Shopify and Amazon shutting down your store altogether.
So how do prepare to defend yourself against attacks like these?
Furlough’s own Adrianna Zubieta has some tips for you that you will want to put into practice immediately.
- Don’t ignore negative comments: Use technology like SemRush and socialmention.com to track reviews on your site. And, always report suspicious negative reviews as abuse to your platform.
- Be on the lookout for inconsistencies: Monitor your ads, social media, and website for inconsistencies (such as a sudden and unexplainable uptick in clicks on an ad without any sales)
- Invest in security: Think about putting your money towards tech companies like Cloudfare and Incapsula that can detect malware and provide https encryption to prevent traffic hijacking
For the full 411 on how you can protect against e-comm attacks, read Adrianna’s full article here.
💰 Paid Advertising
This Tool is One To Watch
FYI – prepare to be amazed, and possibly creeped out!We all know that jobs are being replaced with technology. Instead of cashiers we are using self-scanners, coffee is being automated at the gas station and machines are flipping our burgers.
Well what if I told you, actors could be next!
Synthesia has created software that allows you to create videos using AI presenters.
Not only do they look, and talk like real people but you control the exact script for selling your product, in 40+ languages.
This would be ideal if you are a small business owner who is afraid to get in front of the camera to sell their product.
🤩 Spotlight
Elevate Your Networking with Andrew Lopez
Meet Andrew Lopez, LinkedIn’s self-proclaimed #EngagementMachine.Hailing from Edinburgh, Scotland – Andrew has made quite a name for himself on the platform over the last 15 months with his series Elevated Shorts.
His mission – Use “video as a vessel” to connect people by hosting interviews surrounding meaningful conversations.
Furlough had the pleasure of having him in our live Mastermind Session last week to talk about how he uses the LinkedIn platform to build engagement.
“I’m all about connection. Sharing it and creating it.”
You can catch the Mastermind playback here and its scripted version here.
For more expert talks with nomads, brands, and influencers, tune in through Furlough’s Discord Community to watch Live Mastermind Sessions every Friday at 12 PM EST with Joe and Ophir.
🤳 Round-Up
- This post received the HIGHEST engagement last week on Furlough’s LinkedIn Page, coming in at a whopping 497 views! Follow us on LinkedIn and engage in the conversation.
- Are you ready for the answer to our riddle? The woman was a photographer. She shot a picture of her husband, developed it, and hung it up to dry.
We’ll see you back here next week with more killer content on all things digital marketing.
