SEMrush is a SaaS Platform (Software as a Service) which means that the licensing and delivery model of the software is based on a Subscription Basis and hosted centrally. The company came into existence in 2008 when a group of SEO and IT Specialists joined hands and worked towards software that would provide competition on the internet a “Fair & Transparent” chance. 

Through various optimizations, efforts and a viable USP, SEMrush has grown to become an internationally recognized company whose software is used by Marketers all across the globe. 

The various tools inside SEMrush allow Marketers to run Keyword Research, get keyword ideas, competitor research, link-building, and much more! It’s essentially an All-in-One software that EVERY SEO Specialist should have. The benefits of SEMrush go beyond SEO, in reality as the company has also introduced features related to Paid Advertisements and PPC Keyword Research. 

However, the tool itself is renowned because of its powerful SEO benefits and that is the Plus Point of having SEMrush. 

The software has three subscription models right now, which can be paid both Annually and Monthly. To find out more about SEMrush, you can visit their website for further details. https://www.semrush.com/ 

2. Moz Pro

Moz started out as a blog which was founded by renowned Marketing Expert Rand Fishkin along with Gillian Muessig in 2004. It became one of the biggest Marketing communities at the time and it was a popular idea-sharing platform for some of the world’s very first SEO Specialists. With that initial boost and focus on building a platform that would provide some of the best SEO Tools around, Moz has become a Leading SEO Company today.   

Moz is pretty much similar to SEMrush in its offering. They have a lot of free SEO tools

like their Keyword Explorer, Domain Analysis, etc, but it’s the Pro version that we would like to highlight. The Pro version has all those free tools but it offers more data and information to be analyzed which can really make the difference in your marketing efforts. 

Moz has two packages right now in the Pro version:

1. All-in-One Website SEO > This allows you to analyze link-building, get keyword ideas, analyze which keywords are performing, carry out site audits, and much more.
2. SEO-Integrated Business Listings > This is primarily focused on “Local SEO” and has various features allowing you to analyze trends, customer feedback, analyze listings on Google, etc. 

            To find out more about Moz, check out their website: https://moz.com/

Social Media

1. Hootsuite

Trusted by over 18 Million Customer & Employees, Hootsuite is one of the leading Social Media Marketing & Management Softwares headquartered in Vancouver, Canada. With a special emphasis on helping companies build lasting Customer-Relationships, Hootsuite has grown into a household brand today trusted by Marketers and Companies across the globe. 

Hootsuite essentially has all Social Media Platforms under one umbrella. Using the creative hub, you can batch-prepare content for upload across different social media platforms including Facebook, Instagram, Twitter, etc. You can research market trends, answer messages coming in from your social media profiles, and even use the Advertisement feature in order to promote your content organically as well as manage any Paid Ads. The analyze portion of the website allows you to track your content across different platforms, analyze how a certain campaign is doing and provides lots of useful data that can be used to alter a campaign and increase its effectiveness. 

The SparkCentral integration within Hootsuite is an excellent Customer Service solution for businesses of all sizes. It allows you to manage incoming inquiries across multiple platforms like Facebook or Insta or even SMS. 

Hootsuite also follows a subscription-based Pricing Model and has 4 different Plans: 

1. Professional > $19 USD/month for a single user & 10 social accounts
2. Team > $99 USD/month for 3 users & 20 social accounts
3. Business > $599 USD/month for 5+ users & 35 social accounts
4. Enterprise > This plan is for large businesses that are heavily reliant on social media for their marketing efforts. With this plan, you can use unlimited users on 50 social accounts. The pricing for this model is Customized to your specific business and for that, you have to contact the Hootsuite Team to discuss the prospects. 

2. Buffer

Trusted by industry giants like Microsoft, Shopify, Stripe, etc, Buffer is one of the best options to choose when deciding on an All-in-One Content Management System. The features inside Buffer are similar to Hootsuite with Publishing tools across all major Social Media Platforms, an in-built dashboard to manage engagement, and an Analytics portion to analyze and report on the content. 

As well as analysis, Buffer also gives personal recommendations and actionable insights that can be utilized in your social media strategy to improve performance. This is especially useful for small businesses who don’t have the resources to have a Specialist handling these reports. With Buffer’s personalized reports, they can get easy-to-understand steps that they can implement to take their Social Media game to the next level. 

Buffer has two Subscription Plans, as of now: 

1. Pro > $35 USD/month with 8 social channels, social analytics, recommendations and unlimited reports. 
2. Premium > $50 USD/month with 10 social channels, analytics for both feed and story posts, Recommendations and Unlimited Reports as well as a Shopify Integration and White Labelling Reporting. 

      Find out more on Buffer’s website: https://buffer.com/

Remarketing

1. Adroll

Adroll is an advertising platform that came into existence in 2007 with the focus of providing service to businesses of all sizes; those with large budgets and those with budget constraints. Over time, the business has increased to an international level and now offers services that go beyond traditional advertising. 

Adroll allows businesses to integrate their Ad efforts with eCommerce sites like Shopify and Magento, and also Email Marketing campaigns using Klaviyo or Marketo. 

By far, the biggest benefit of Adroll is their “Remarketing or Retargeting” tools. Adroll allows both Behavioral & Contextful Targeting options. In simple words, behavioral targeting allows advertisers to identify their audience based on the actions the potential customers took on the website. With Contextful Targeting, advertisers can identify potential prospects based on the relevance of content on other websites.  

In the context of retargeting, for behavioral targeting, a customer would be shown a relevant ad about your brand sometime later after they visited your website and took some particular actions e.g. display ad for a product that the customer viewed with a special discount code. 

Adroll has over 500 Advertising Partners which businesses can use with an in-built system that can be used to create and implement Retargeting Campaigns. 

For more info, check out Adroll’s website: https://www.adroll.com/learn-more/retargeting

Adroll has two main plans right now: 

• Starter > $0 USD/ month (the most basic plan with basic features) 

• Growth > $19 USD/month (the premium model) 

To compare these plans and make a selection, you can visit Adroll’s website:       https://www.adroll.com/pricing

2. Criteo

Criteo started out as a Startup Incubator in Paris. But with its focus on machine-learning technology, data-driven strategies, it’s now one of the leading companies in the eCommerce marketing realm with around 1.4 Trillion Ads served Globally in 2019. 

Criteo has what it calls “Dynamic Retargeting”  which uses Machine Learning to serve up the most relevant ads tailored to customer behavior. It’s basically a line of code that you have to place in your website’s HTML and the rest you have to leave to Criteo’s AI which tracks down customer activity and then personalizes Ads to finally convert them into sales. 

Criteo has a unique way of grabbing clients. Instead of offering simple, subscription-based plans, Criteo instead has a Sign-Up form that helps them tailor their resources to the submissions by clients in various industries. A call with their expert team is how they map out the whole strategy. 

If you think Criteo is a relevant solution for your business, you can visit their website for further details. https://www.criteo.com/

Advertising

There are a plethora of options in the world of advertising to choose from. You’ve got in-built advertising solutions across Social Media Platforms like Facebook Ads. And you’ve got Google Ads Manager for running all kinds of Advertisements across websites and search engines. PPC Campaigns can also be created inside SEMrush as well as analyses can be performed within the platform. Alternatively, Marketers can utilize the benefits of Ad Networks and take advantage of those networks for promoting their products/services. 

Keeping that in mind, we will look at “Advertisement Network” Tools which are companies that connect advertisers to websites looking to hose advertisements. 

1. AdPushup

AdPushup, launched in 2014,  is a Google Certified Publishing Partner (GCPP) that allows publishers to optimize their ads across different websites in a variety of layouts.

What makes AdPushup unique is its focus on personalizing Ad Layouts to potential prospects. An Ad Layout relates to the design of an advertisement; the text inside the ad, fonts, product, name of the company, and the content itself. 

By optimizing the visual (images/videos) and the copy of the Ads, businesses can see an uptick in conversion rates, eCPM while minimizing costs. AdPushup also has other important features such as Automated A/B Testing, Automated Bidding, and many other features. 

AdPushup has three subscription plans, all of which have differing benefits. They don’t have a set price for those plans, yet. The way they are priced is that AdPushup takes the details of whoever wants to use their platform and sets them up with a Free Consultation to get to the best possible price specially tailored to a particular business. 

You can visit AdPushup’s website and browse their website for detailed information and then come to a resolution. https://www.adpushup.com/

These tools aren’t set in stone. Whichever set of software you decide to go for will depend on a couple of factors such as your budget, usage, goals & objectives, etc. To make the best decision, it is recommended to outline your goals and objectives first, research about whatever marketing efforts you will be making after grabbing a client and then choosing tools and software which are most relevant to maximizing the ROI from that project. Let us know if you know about any other tools that might be a great addition to this list.