Psychological Pricing Tactics To Get You More Sales

You might have an amazing product, top notch customer service and a beautiful brand to match but this might not be enough to secure those much wanted sales.

Price, and the so called “Pain of Paying” can be a huge source of friction for your business. 

To reduce this friction and secure sales, use these psychological Pricing tactics.

The Power Of Suggestion

Human’s can be really indecisive, even when choosing an icecream flavor. The decision to choose a flavor could be so debilitating that they refuse to make a decision at all, losing you the sale.

A great way prevent this anxiety driven response is to suggest products by labeling.

This is why when you go to a restaurant you might see phrases on the menu like “Most popular” or “Flavor of the day”

P.S. Usually they say “flavor of the day” to also increase sales of an item they are having trouble selling. 

Decoy Effect

This is another fantastic technique restaurants will use to make you feel like you are getting a better deal.

Have you ever looked at a menu and spotted a ridiculously pricey item?

I bet you’re thinking “What a ripoff, £20 for a lasagne?”

That’s what they want you to think. 

As soon as you look elsewhere at the menu everything in comparison looks cheaper.

This is the power of The Decoy Effect.

For more, check out this thread where Tristan explains how one company saw a 118% conversion increase by adopting just one additional psychological pricing tactic.

Easy, Cost Effective Ways To Get Backlinks

Everyone is reaching for that top spot on search engines. It can often feel like you are constantly scrambling for the number one position. You’re on the first page and then a week later you’re bumped down to page six.

The question is “how can you increase your domain authority and secure your place in the top ranks of search engines.”

There are many ways, but one strategy you shouldn’t miss out on is acquiring backlinks.

Simply put, backlinks are links from one website page to another. 

Pages with a lot of backlinks tend to perform better when it comes to how your site ranks organically.

Do backlinks really matter? 

Absolutely!

A backlink acts as a vote from another website. Each backlinks (vote) tells Google “This site is valuable and credible.”

Does it matter where I get my backlinks from?

Yes. Try to focus on getting backlinks from quality sites that Google trusts already. This is also known as site’s with a “high domain authority.”

Makes sense right?

You might be wondering, “But how do I get someone to give me a backlink?”

If you want to learn how to get backlinks, then check out this thread: 

The Furlough Family Is Growing

A SPECIAL ANNOUNCEMENT

Our much loved community member, architecture extraordinaire and marketer, Alexandra, gave us a huge surprise in our community manager meeting that we would love to share with you all.

We are delighted to share that she is having a baby boy!

We are so excited for her and her partner and wishing them both a huge congratulations.

DESIGN SESSIONS

If you have an interest or want to get started in UI / UX design come along to our weekly design sessions. Hosted by community members and pro designers Darius and Lauren, they are sure to give you the insights you’re looking for to improve your skills.

Sessions are held every Wednesday at 3pm EST in the Furlough Lounge.

COMMUNITY WINS

Ashar is making moves in the social media space. He just landed an internship with Shopify app store, Langify form Germany! He will be acting as their social media lead. Congratulations Ashar for landing the amazing remote work opportunity!

Speaking of remote work, Lori shared her story on her complete transformation from being trapped in the 9-5 to becoming a digital nomad coach.

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